Publication lists in Salesforce Marketing Cloud help you manage how subscribers receive different categories of emails or SMS messages.

Beside this, how are publication lists used in the marketing cloud?

A publication list helps you manage how subscribers receive several different categories of emails or SMS messages. For example, send newsletters, advertisements, and alerts. Publication lists help you manage subscribers' unsubscribe or opt-out actions.

Additionally, how do I add a subscriber to a publication list? Import subscribers into a publication list using an Automation Studio import activity. SMS users can subscribe to your publication lists by using MO messages or via a web page. To subscribe using an MO message, they send a JOIN verb and a publication list name.

Simply so, how do I create a list in marketing cloud?

To create a subscriber list in Salesforce Marketing Cloud:

  1. Navigate to Subscribers, and select Lists.
  2. Go to My Lists and click Create.
  3. Enter the name of your list.
  4. Enter a description of the list, if desired.
  5. Under "Location", select the folder where you want to save your list.

What is a data extension marketing cloud?

A data extension is a table that contains your data. With Marketing Cloud Connect, push tracking data from the Marketing Cloud back to your Sales or Service Cloud orgs using Salesforce data extensions (SFDEs).

What is a Sendable data extension?

By definition , a sendable data extension is a data extension that has a column mapped to the All Subscriber List. e.g if you have a ContactId that represents that SubscriberKey in that data extension, you would have to map it to SubscriberKey so that system can resolve it at send time.

How do I create a data extension in marketing cloud?

Create a Data Extension in Marketing Cloud
  1. Click Subscribers.
  2. Click Data Extensions.
  3. Click Create and choose an option: New Data Extension - creates a brand new data extension.
  4. Enter information in the Properties section:
  5. Complete the information in the Type section:
  6. Complete the information in the Fields section for each field.
  7. Click Save.

Are data extensions testable?

Data Extensions can be defined as Sendable and Testable. Sendable and Testable Data Extensions must contain a field of data type Email, as well as a Send Relationship. The Send Relationship links a field in the Data Extension to the Subscriber Key or Subscriber ID in the All Subscribers list.

What is a subscriber key?

A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. Marketing Cloud Connect uses subscriber key to identify the Sales or Service Cloud record associated with the tracking data returned from the Marketing Cloud.

What are Salesforce data extensions?

A data extension is simply a table with fields of data about your contacts. Data extensions can be standalone or related to other data extensions. You can use the data to run queries, pull information, and send to a subset of subscribers.

What can you join two data extensions to segment via drag and drop segmentation?

Data relationship can be used to join two data extensions to segment via Drag and Drop Segmentation. A subscriber key is a unique identifier required for all email sends. The subscriber key comprises the subscriber's email address and member ID.

What does do not update subscriber values with send time values?

Do not update subscriber values with send time values. If the subscriber who exists in your system triggers a triggered send, this checkbox determines whether the system updates the attribute with the attribute values provided with the triggered send trigger.