A data extension is a table that contains your data. With Marketing Cloud Connect, push tracking data from the Marketing Cloud back to your Sales or Service Cloud orgs using Salesforce data extensions (SFDEs). SFDEs can use the same Marketing Cloud segmentation and filtering tools as standard data extensions.

Regarding this, what is a Sendable data extension?

By definition , a sendable data extension is a data extension that has a column mapped to the All Subscriber List. e.g if you have a ContactId that represents that SubscriberKey in that data extension, you would have to map it to SubscriberKey so that system can resolve it at send time.

Likewise, what is the difference between organizing your data in a list and organizing it in a data extension? Organizing and managing your data is key to segmenting effectively. Marketing Cloud organizes data in two ways: lists and data extensions. A list is a collection of subscribers who receive your communications. A data extension is a table within the application database that contains your data.

People also ask, how do I create a data extension in Salesforce?

Create a Data Extension in Marketing Cloud

  1. Click Subscribers.
  2. Click Data Extensions.
  3. Click Create and choose an option: New Data Extension - creates a brand new data extension.
  4. Enter information in the Properties section:
  5. Complete the information in the Type section:
  6. Complete the information in the Fields section for each field.
  7. Click Save.

What three methods are used to import data into a data extension?

There are three ways to import data into a data extension.

For Upload File:

  • File Name: Type MasterSubscriber. csv.
  • Delimiter: Comma.
  • Date Format: English.

Are data extensions testable?

Data Extensions can be defined as Sendable and Testable. Sendable and Testable Data Extensions must contain a field of data type Email, as well as a Send Relationship. The Send Relationship links a field in the Data Extension to the Subscriber Key or Subscriber ID in the All Subscribers list.

What is a data extension marketing cloud?

A data extension is a table that contains your data. With Marketing Cloud Connect, push tracking data from the Marketing Cloud back to your Sales or Service Cloud orgs using Salesforce data extensions (SFDEs).

What are Salesforce data extensions?

A data extension is simply a table with fields of data about your contacts. Data extensions can be standalone or related to other data extensions. You can use the data to run queries, pull information, and send to a subset of subscribers.

What is a measure in the marketing cloud?

Measures. A measure is a unit of subscriber behavior that you define in Email Studio. For example, if you use dynamic from addresses on an email job, the tracking for the job is all together. Contact your Marketing Cloud account representative for information on enabling this feature.

What can you join two data extensions to segment via drag and drop segmentation?

Data relationship can be used to join two data extensions to segment via Drag and Drop Segmentation. A subscriber key is a unique identifier required for all email sends. The subscriber key comprises the subscriber's email address and member ID.

What is publication list in Sfmc?

Publication Lists. A publication list helps you manage how subscribers receive several different categories of emails or SMS messages. For example, send newsletters, advertisements, and alerts. Publication lists help you manage subscribers' unsubscribe or opt-out actions.

How do I add a subscriber to a publication list?

Import subscribers into a publication list using an Automation Studio import activity. SMS users can subscribe to your publication lists by using MO messages or via a web page. To subscribe using an MO message, they send a JOIN verb and a publication list name.

What is Subscriber key in marketing cloud?

A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. Marketing Cloud Connect uses subscriber key to identify the Sales or Service Cloud record associated with the tracking data returned from the Marketing Cloud.

How is primary key used marketing cloud?

Primary Key: Used within data extension as a unique identifier WITHIN THE DATA EXTENSION. Data extension as used to store data within marketing cloud (regardless of which application), and enforce Relationship Database rules, like any traditional SQL based database.

How do I open a .data file?

Click "File," then "Open." Find the folder where the . data file is located, click on the file and click "Open." The . data file is now readable in Notepad.

What is an AMPscript?

AMPscript is a proprietary scripting language for Salesforce Marketing Cloud products that you can embed within HTML emails, text emails, landing pages and SMS messages to control the content that is displayed to the individual consumer.

What is contact builder?

The Contact Builder app provides access to contact data contained within your account and the relationships designed to help you use that data. Use Contact Builder to manage, consolidate, organize, and link data from all Marketing Cloud apps and external sources.

Why is organizing data important?

Your Organization's Data Is a Valuable Resource Data management is important because the data your organization creates is a very valuable resource. The last thing you want to do is spend time and resources collecting data and business intelligence, only to lose or misplace that information.

How do you organize data?

When gathering data, whether qualitative or quantitative, we can use several tools, such as: surveys, focus groups, interviews, and questionnaires. To help organize data, we can use charts and graphs to help visualize what's going on, such as bar graphs, frequency charts, picture graphs, and line graphs.

How do I organize my data files?

10 File Management Tips to Keep Your Electronic Files Organized
  1. Organization Is the Key to Electronic File Management.
  2. Use the Default Installation Folders for Program Files.
  3. One Place for All Documents.
  4. Create Folders in a Logical Hierarchy.
  5. Nest Folders Within Folders.
  6. Follow the File Naming Conventions.
  7. Be Specific.

How do you organize information from multiple sources?

Organize Information from Multiple Sources
  1. First, evaluate your evidence and connect it to your topic.
  2. Second, sort your evidence into paragraphs.
  3. Third, use your thesis and sorted notecards to create an outline.
  4. Fourth, start your first draft.

How do you organize a research?

When you're writing an essay, keeping your research organized is a challenging task.

What's the best way to organize my research?

  1. Do some preliminary reading. Get a sense of your overall topic before really getting into the “heavy” research.
  2. Research with your final product in mind.
  3. Keep a journal/Write a research plan.